Situational Case There are more than 600 supermarkets in Singapore. The industry is dominated by the “Big 3” – NTUC Fairprice, Dairy Farm International (DFI) and Sheng Siong. In total, there are at least 30 different supermarket brands with some of the bigger companies operating more than one brand (e.g., Cold Storage, CS Fresh, Marketplace, Giant are all part of DFI). Online grocers have also […]